Web Presence
Surgery
You don't always need a new website. Sometimes what you need is a precise intervention: identify the problems, prioritize improvements, and execute with surgical precision. Visible results, controlled investment.
Your website isn't broken, but it's not working well either
You have a website that cost money and effort to build. It works, more or less. But it's not performing as it should: it's slow, doesn't convert, competitors outrank you on Google, users complain.
The obvious solution seems to be rebuilding from scratch. But that means months of work, high budgets, and the risk of losing what already works.
Web presence surgery is the smart alternative. We identify exactly what's failing, prioritize interventions by impact and cost, and execute surgical improvements that transform your website without starting from zero.
of users abandon websites that take more than 2 seconds to load
of websites fail basic accessibility
more affordable than rebuilding from scratch
weeks to see results vs months in a redesign
Do you recognize any of these symptoms?
If your website shows any of these signs, it's a candidate for web surgery.
Your website loads slowly and users leave
Mobile is a disaster but you can't afford a redesign
You get traffic but nobody converts
Your competition outranks you on Google for no apparent reason
Customers complain they can't find what they're looking for
You have accessibility issues that need to be resolved
The website has errors that never seem to get fixed
You want to improve but don't know where to start
Four areas of surgical improvement
Every website has its own needs. We identify critical areas and prioritize interventions with the greatest impact.
UX Optimization
We improve user experience by analyzing flows, eliminating friction, and optimizing information architecture.
- Navigation and flow analysis
- Form optimization
- CTA and conversion improvement
- Process simplification
- Usability testing
Technical Performance
We speed up your website to improve user experience and search engine rankings.
- Core Web Vitals optimization
- Image compression and lazy loading
- CSS and JavaScript minification
- Cache implementation
- Server optimization
Conversion and Sales
We transform visitors into customers through strategic improvements based on data and real behavior.
- Conversion funnel analysis
- Strategic A/B testing
- Landing page optimization
- Copywriting improvement
- Cart abandonment reduction
Web Accessibility
We make your website accessible to all users, complying with regulations and expanding your potential audience.
- WCAG 2.1 audit
- Contrast and readability improvement
- Keyboard navigation
- Screen reader compatibility
- Regulatory compliance
Before and after
Typical transformation cases through web surgery.
Slow website taking 8+ seconds to load
Complete optimization: loads in under 2 seconds
0.5% conversion rate on forms
Flow redesign and optimized CTAs
80% of users abandon on mobile
Completely renewed mobile experience
Inaccessible website, legal and reputational risk
WCAG 2.1 level AA compliance
How we work
A structured process to ensure predictable results and minimize risks.
Comprehensive Audit
3-5 daysWe thoroughly analyze your website: performance, UX, technical SEO, accessibility, and code. We identify all problems and improvement opportunities.
Diagnosis and Prioritization
2 daysWe present a detailed report with findings categorized by impact and effort. We prioritize interventions with the best ROI.
Intervention Plan
1 dayWe define the exact scope, timeline, and budget. No surprises: you know exactly what we'll do and when you'll have it.
Surgical Implementation
VariableWe execute improvements precisely, minimizing risks and downtime. Every change is thoroughly tested.
Verification and Delivery
2-3 daysWe validate that all improvements work correctly. We document changes and train your team if needed.
What web surgery includes
Total transparency: you know exactly what you'll receive.
Complete Technical Audit
- Performance analysis (Lighthouse, WebPageTest)
- Technical SEO audit
- Accessibility evaluation
- Basic security review
- Code and architecture analysis
Diagnostic Report
- Prioritized list of issues
- Estimated impact of each improvement
- Effort required per intervention
- Detailed technical recommendations
- Clear target metrics
Improvement Implementation
- Prioritized technical fixes
- Resource optimization
- Identified UX improvements
- Multi-device testing
- Controlled deployment
Documentation and Support
- Documentation of changes made
- Best practices guide
- 30 days of post-implementation support
- Before/after metrics
- Maintenance recommendations
Web surgery plans
Three levels of intervention adapted to different needs and budgets.
Focused Intervention
For websites with specific, well-identified problems.
- Specific area audit
- Up to 10 fixes
- 1 week implementation
- Basic improvement report
- 15 days support
Ideal for: Specific performance or UX issues
Request informationComprehensive Surgery
Complete review and significant improvements across the entire website.
- Complete audit (4 areas)
- Up to 30 fixes
- 2-3 weeks implementation
- Detailed report with metrics
- 30 days support
- Basic team training
Ideal for: Websites needing a general tune-up
Request informationComplete Transformation
For websites with serious problems needing deep intervention.
- Exhaustive audit
- Unlimited fixes
- 4-6 weeks implementation
- Complete executive report
- 60 days support
- Complete team training
- Quarterly follow-up
Ideal for: Business-critical websites with multiple problems
Request informationPrices are indicative. Each project is quoted after the initial audit that defines the exact scope of necessary interventions.
Frequently asked questions
If you have other questions about web presence surgery, contact us. We respond in less than 24 hours.
Ask a questionDoes your website need surgery?
Request a free diagnosis. We'll analyze your website and tell you exactly what interventions it needs and how much it will cost to improve it.
At Oxford Web Services, we've been helping companies optimize their digital presence for over 20 years. Web surgery is our specialty: precise interventions, measurable results, no unnecessary risks. Your website can perform better. Let us prove it.