Editorial
Guidance
Transform your content into a strategic business tool. Editorial calendars, style guides, and SEO strategy that position your brand as a reference in Oxford and beyond.
Content without strategy is digital noise
Many companies publish content reactively: a post when there's time, an article when an idea comes up. Without a plan, content builds nothing. It's scattered effort that generates no results.
The result: abandoned blogs, inconsistent social media, messages that don't connect with the right audience. Investment of time and resources with no measurable return.
A clear editorial strategy changes everything. Every piece of content has a purpose, an audience, and a measurable goal. Content stops being a task and becomes a business asset.
of companies create content without documented strategy
more leads content marketing generates vs. traditional advertising
less content marketing costs than outbound
of companies with blogs get more inbound links
Strategic content drives your business
A well-executed content strategy is the most sustainable growth engine for B2B and B2C companies in Oxford.
SEO & Visibility
Google rewards useful, original, well-structured content. An SEO-oriented editorial strategy positions you where your audience searches.
Brand Authority
Publishing valuable content consistently positions you as an expert. When it's time to buy, your audience will think of you first.
Lead Generation
Content attracts your ideal audience and guides them through the sales funnel. It's the salesperson that works 24/7 at no additional cost.
Sustainable ROI
Unlike advertising, evergreen content continues generating traffic and leads months after publication. The investment pays off.
Engagement
Valuable content generates conversation, shares, and community. You build relationships with your audience, not just transactions.
Differentiation
Your unique voice and perspective differentiate you from competitors saying the same thing. Original content builds a memorable brand.
What editorial guidance includes
A comprehensive service covering all aspects of your content strategy.
Editorial Calendar
Strategic content planning aligned with your business goals, industry seasonality, and audience behavior.
- Quarterly/annual planning
- Strategic topics and keywords
- Formats and channels
- Optimal frequency
- Resource allocation
Brand Style Guide
Define your brand's voice and tone to ensure consistency in all communications, regardless of who writes.
- Brand voice and personality
- Tone by context
- Brand vocabulary
- Format guidelines
- Practical examples
Content Audit
Exhaustive analysis of your current content: what works, what doesn't, what's missing, and what opportunities exist for improvement.
- Content inventory
- Performance analysis
- Content gaps
- SEO opportunities
- Prioritized recommendations
Content SEO Strategy
Keyword research and content plan designed to capture qualified organic traffic and position your brand.
- Keyword research
- Search intent analysis
- Content architecture
- Topic clusters
- Internal link building plan
How we develop your strategy
A structured 4-6 week process to create a complete and actionable editorial strategy.
Immersion
We dive into your business: value proposition, target audience, competition, and goals. We understand your sector.
Audit
We analyze your current content, SEO performance, social media presence, and how your audience perceives you.
Research
Keyword research, competitor content analysis, identification of opportunities and market gaps.
Strategy
We define content pillars, brand voice, editorial calendar, and success metrics.
Documentation
We deliver all documents and templates ready to use by your team or external collaborators.
Training
Presentation and training session for your team. We resolve questions and adjust based on feedback.
What you receive at completion
Practical, actionable documents your team can use immediately.
Editorial Calendar Template
Editable document with your 12-month content planning. Includes columns for topic, keyword, format, channel, responsible person, date, and status.
Brand Voice Guide
Complete manual with your brand personality, communication tone, preferred vocabulary, and application examples for different contexts.
Content Pillars
Definition of the 4-6 main topics around which your content strategy will revolve, with subtopics and specific angles for each.
Audit Report
Detailed analysis of your current content with performance metrics, identified opportunities, and prioritized action plan.
Keyword Research
Database with strategic keywords organized by intent, volume, difficulty, and priority for your content strategy.
Content Briefings
Briefing templates for each content type with structure, key points, target keywords, and recommended CTAs.
Benefits you can expect
A well-executed editorial strategy generates measurable results for your business.
more perceived brand trust
Expert positioning
Strategic content positions you as a reference in your sector. When your audience thinks of your category, they'll think of you.
more leads with content marketing
Sustainable organic traffic
Unlike advertising, well-positioned content generates visits month after month at no additional cost.
less time in content creation
Production efficiency
With a clear strategy, your team produces content faster and with better results. Less improvisation, more outcomes.
consistency in communications
Brand coherence
A style guide ensures all communications sound like your brand, regardless of who writes.
When you need editorial guidance
Common situations where a content strategy makes the difference.
Corporate blog launch
You're starting from scratch and need a solid strategy to avoid publishing random content that generates no results.
Content reactivation
You have an abandoned or inconsistent blog. You need to audit what you have, what works, and create a new plan.
Content internalization
You want to stop depending on external agencies and train your team to produce quality content.
Market expansion
You're entering a new market or segment and need a content strategy adapted to that audience.
SEO improvement
Your website doesn't rank well. You need a content strategy focused on capturing qualified organic traffic.
Rebranding
You've renewed your brand and need to update the voice, tone, and messages across all your communications.
Content for local and global markets
Oxford is an innovation hub with companies competing in both local and international markets. Your content strategy should reflect that duality.
We work with Oxford-based companies that need content in Spanish, Catalan, and English. We understand the particularities of the local market and the demands of a global audience.
Whether your focus is Catalonia, Spain, or the world, we design an editorial strategy that connects with your target audience in their language and context.
Our clients in Oxford
- Tech startups
Content that positions and attracts investors and clients
- Consultancies and professional services
Thought leadership that generates qualified leads
- E-commerce and retail
Content that converts and builds loyalty
- B2B industrial companies
Technical content that educates and builds trust
Editorial guidance from 2,000 euros
The final price depends on scope: sector complexity, number of business lines, languages to cover, and depth of analysis required.
Essential
2,000 euros
- Basic audit
- 6-month calendar
- Style guide
- 1 language
Professional
3,500 euros
- Complete audit
- 12-month calendar
- Advanced style guide
- SEO research
- 2 languages
Enterprise
Custom
- Multichannel strategy
- Multiple markets
- Team training
- Ongoing support
Ready to transform your content into results
Tell us about your business and content goals. We'll propose a work plan adapted to your needs and budget.
Start conversation